Free tool
Profit Margin and Markup Calculator
Enter your cost and selling price to see profit, margin and markup, or enter a target to find the price you need.
Your result
Enter a cost and a selling price.
Margin and markup use the figures you enter and ignore taxes, discounts and other costs unless you include them in the cost. Not financial advice.
Margin and markup questions
What is the difference between margin and markup?
Margin is profit as a share of the selling price. Markup is profit as a share of the cost. A product bought for ₹80 and sold for ₹100 has a 20% margin and a 25% markup.
How do I calculate profit margin?
Subtract the cost from the selling price to get profit, divide the profit by the selling price, and multiply by 100.
How do I find the price for a target margin?
Divide the cost by (1 minus the margin as a decimal). For a cost of ₹80 and a 20% margin, the price is 80 divided by 0.8, which is ₹100.
Why does the same profit give different margin and markup?
They divide by different things. Markup divides by cost, which is smaller, so markup is always the larger number for a profitable sale.
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